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Institute of Asian and Oriental Studies

From Netflix to iQiyi: As the World Turns, Serial Dramas in Virtual Circulation

ATTENTION: Changed to Online Lecture due to new Covid travel restrictions in Hong Kong. For information on registration please see below.


Prof. Dr. YIng Zhu (Baptist University, Hong Kong)

Date and Time

March 03, 2022, 4 - 6 pm


The lecture tackles the interplay between serial dramas and streaming  services in China and the US, the two leading countries in content‑production and circulation in the era of non‑linear, non‑synchronized, and subscription‑based online consumption characterized by “binge” in an instantaneous and globalized streaming ecosystem. It examines the rise of miniseries as one of the dominant programming for online streaming and explains how the new consumption model affects the standing of miniseries in the cultural hierarchy. It further examines how transnational streaming services such as Netflix negotiate with local carriers such as iQiyi in China for global
entrance and expansion. The evolution of Netflix and iQiyi in the era of border‑crossing virtual streaming will be singled out for analysis.


The lecture will take place via Zoom. The meeting link will be sent to you after your registration here.


Institute of Asian and Oriental Studies - Chinese Studies